Tech Entrepreneurship

The technology industry is constantly evolving. Every time advancements happen, which is always, new companies emerge and old ones sink to the ground. Just like when Apple launched the first iPhone, which heralded the arrival of smartphones, old mobile phone providers disappeared from the market. Nokia, which used to be on top of the industry, […]

Creating a business from the ground up is never easy. It can take anywhere from a few months to a few years to even come up with a feasible business plan that can be profitable based on the current market. That’s why entrepreneurs who want to achieve success must be patient and in this for

Adaptation of modern technology is a must for all businesses, regardless of size, age, and target market. However, not all businesses are open to the idea of making investments in technology, primarily because of a limited budget. Investing in technology comes with risks, but small to medium businesses (SMBs) can quickly be left behind by

The website of your company serves as a business tool. Think of it as a listing, an ad, a virtual storefront and a sales pitch. These functions are vital to your brand and contribute to the success of your business. When you see your website this way, you may begin rethinking the whole design of

The way you “onboard” customers establishes the tone of how they perceive you and your relationship with them. It also increases the possibility of turning them into loyal consumers instead of one-time customers. Customer retention is necessary because they might spread the word about your products and services, and they serve as a base that

Implementing effective marketing strategies is a basic method to ensure that your business becomes successful. Thus, you need to try a couple of marketing techniques to boost your brand and attract as many customers as you can. Unfortunately, not all businesses can try this method. Local shops and small business owners, in particular, only have

Part of doing business is getting into the days’ trend. Back in the early parts of the 20th century, it used to be that ads were either displayed at storefronts and in public places such as markets or city streets. Nowadays, there are a ton of platforms that you can play around with and use

Business owners are constantly searching for the best ways that can give them a competitive edge in the market. You may think that you’ve done it all, but in reality, there is still so much to learn from the most successful brands. If there is one thing they all have in common, that is their

When you’ve successfully launched a startup business, you’re probably juggling many plates. In a typical setup with few employees, you’re likely handling the duties of CEO, marketing and sales lead, human resources and staffing, finance and planning, among others. Future risk exposure and litigation might be the last thing on your mind – but the

Your business is like your child. You are inclined to raise it and ensure its success in the future. To do just that, you have to focus on this endeavor. This is especially true during the early stages of your business. You need to focus on the innovation areas of your enterprise — from developing